Merz Aesthetics

Merz Aesthetics®️ is a medical aesthetics company encompassing injections and skin treatments for every patient's needs with the highest standards.

Alight as an Integrated Strategic Communications consultant, supporting the communication campaign of Merz Aesthetics®️ Indonesia featuring the Indonesian Cosmetic Dermatology Study Group (KSDKI) for 'First Launching Guidelines Botulinum Toxin Injection in Indonesia.' This educational event has a great benefit in providing knowledge for aesthetic practitioners in carrying out botulinum toxin injection procedures to patients effectively and safely, especially in the prevention of complications.

Through a strategic media relations approach, Alight supported this remarkable event and successfully received a total reach of 1,237,369,926 impressions, also reaching the media values of IDR 2,839,000,000,- mostly from the targeted media which is the first tier of media online.

In this case, Merz Aesthetics®️ Indonesia is gaining more awareness in supporting the aesthetic industry with the first Guidelines of Botulinum Toxin Injection in Indonesia.