Get Inspirations From 3 Best Digital Campaigns

Digital marketing is a competitive world that requires creativity and originality. Being stand out in a competitive digital marketing world by making digital campaign, can happen with sensitivity of trend. Deep research is needed to create a compelling digital campaign that reach the targeted audience. Doing analysis on the target audience's behavior is crucial because the digital campaign aims to grab their attention. (Read also: Creative Communication Campaign)

Let's explore 3 Best Digital Campaigns that have captured the attention of audiences and inspired marketers worldwide.

1.      Barbie Movie

The Barbie film marketing team tried to involve the audience by launching a digital campaign, a free AI-powered selfie-generator tool. Audiences can effortlessly generate their selfie with Barbie poster templates. This digital campaign has finally sparked a buzz in every social media. Even some big celebrities joined the trend!

2.      Apple #ShotOnIphone

#ShotOniPhone digital campaign by Apple shows the power of User-Generated-Content. This digital campaign invites iPhone users worldwide to post their images taken with an iPhone. This kind of digital campaign use the community power, as for #ShotOniPhone, it mixed with the art of photography and storytelling. Not only posted on social media, images from this digital campaign were put on billboards.

3.      Spotify Wrapped

As the most used application for music lovers, Spotify held an annual wrap up for user’s most listened to songs and podcasts. Spotify’s digital campaign highlights the songs, artists, and genres that audiences have listened to the most. Spotify uses memories and emotional bonds that people have with music through Spotify Wrap Up Party.

These 3 Best Digital Campaigns can be marketers’ inspiration to start the digital campaign. Key takeaways from Barbie Movie, Apple, and Spotify highlight originality, sincerity, and emotional connection with the audience. Digital campaigns should maximize the use of user-generated material, compelling storytelling, and personalized experiences to engage consumers, build brand loyalty, and encourage creative ideas.